The Fruit Bat Fundraiser is a fundraising project by Rimba, a Malaysian non-profit research group focused on conducting conservation science.

We were approached by Rimba with the idea of building a kickstarter inspired website with a goal of not only to raise funds, but more importantly to raise awareness and fight misconceptions about bats, or fruit bats in particular. The brief was simple: fruit bat education but make it visually interesting. A clear pledge tracker for all bundled products. And a seamless experience navigating within the website.

The campaign went live from 28 August 2021 to 31 December 2021 and was considered a success as the goal of RM30,000 was raised within the first month of the campaign while the total raised at the end of the campaign was RM43,790.

( Screenshots below are displayed in tablet mode )